Our Story

From the Founder

I started Sunshine Alliance in 2002 with a 400-square-foot shop and a $600 rent I wasn’t always sure I could cover. What I never doubted was the idea behind it: that if I made the finest cabinetry myself, under my own roof, the work would earn the next job on its own. In the early days I’d go in just to sweep the floors and imagine what the place might become.

I wasn’t doing it alone. My wife, Natalia, has stood beside me at every milestone — the one who believed in where we were going even when the risk frightened her. She has always been the cautious one, and I’ve needed that; her caution has been the ballast to my ambition. In the beginning she was right there on the shop floor with me — building cabinets, applying edgebanding by hand, sweeping up at the end of the night. There was no line between the owners and the work back then. We were the work.

I never imagined this. That first shop is now a 24,000-square-foot factory in Deerfield Beach — we just doubled it — with a team of 56 across design, engineering, production, finishing, and installation, and a showroom in Boca Raton. In 2025 we built 635 homes’ worth of work. But the number I hold onto is a simpler one: everything we make, we still make ourselves.

Today Natalia runs the financial side of the company. She keeps our numbers true and she keeps me honest — making sure that when I reach for the next thing, we never take on more than we can actually deliver. Every ambition I’ve had for this company has had to pass through her judgment first, and the company is stronger for it. Plenty of good shops have grown themselves right into the ground; we’ve grown steadily because she won’t let that happen.

That discipline is part of why the work holds. There are three ways to get cabinetry into a home — import and resell it, order it from a catalog line, or manufacture it. We only do the third. It means one team is accountable from the first drawing to the last adjustment, that what we draw is what we build, and that there’s no one else to point to if something isn’t right. For the builders, designers, and architects who trust us with their work, that’s exactly why they do.

And now the next generation has started to take its place. My oldest, Anna-Julia, has taken over our marketing with a fire that reminds me of my own first days — she runs every post and creates the content herself. She’s also done something I never would have thought of: made this a place people genuinely want to be. Our team comes from all over the world, and she’s brought them together around it — days spent celebrating the countries we each come from, wacky-sock days, pajama days — small things that turn coworkers into a team that actually enjoys the hours they spend here. I can already picture her leading this company one day. My youngest, Alex, isn’t far behind; he’s happiest on the shop floor, pulled toward the fabrication side the way I was, and he’ll be joining us soon.

That’s what all of it has quietly become. What started as one man trying to cover a $600 rent is now the thing I’ll leave to my children — a company whose name was earned honestly, one home at a time, and a standard steady enough to hand on. I still think about the next twenty years: the manufacturer behind Florida’s finest homes, our work across America and the Caribbean, a name for craftsmanship recognized across North America. The difference now is that I’m building it for them to carry — so that on the day I can’t push anymore, this company keeps pushing without me.

That’s where we’re going. Our family would be glad to build something for you on the way there.

— Bruno & Natalia Romano, Founders